From 2006 until 2012, the ‘Germany - Land of Ideas’ place-branding initiative in cooperation with Deutsche Bank recognised ideas and projects that make a lasting contribution to Germany’s future viability.

A success story since 2006

‘Germany leads through ideas’ is the long-term message of the place-branding initiative. One project in particular helps to substantiate this claim with numerous examples of ingenuity in Germany while also encouraging Germany’s powers of innovation: the "365 Landmarks in the Land of Ideas" competition. In 2006, the "Germany – Land of Ideas" place-branding initiative began a cooperation with Deutsche Bank to recognise ideas and projects that make a lasting contribution to Germany’s future viability.
All over Germany, people are achieving impressive feats with a great deal of dedication, creativity and passion. They explore new approaches, put ideas into practice, and create innovations for their country’s advancement. In doing so, they help secure the future of Germany and serve as role models for others. The ‘365 Landmarks in the Land of Ideas’ competition aims to raise public awareness of their outstanding ideas and projects, provide them with a platform, and promote them.